Our Logo and Icons
We in the Consortium practice our medical disciplines with care and attention to detail, and we have likewise chosen our words with care in composing this website.
Our logo design and the icons we selected for site navigation have come out of similar deliberation, and an intent to reflect the meaning, spirit, and character of our organization.
The logo that sits at the center of our home page—hands encircling a person in treatment—represents the rationale for our group’s existence: to put patients at the center of our practices, and to link those looking for patient-centered care with practitioners who provide it. The image is also meant to convey the sense of comfort and assurance patients may experience when accorded the careful, personalized attention they seek from their health care providers.
The sun above the Home link stands for the inexhaustible energy and illumination that drive the Earth’s natural systems, and also suggests the light of inner awareness. It symbolizes the restoration of function we aim to achieve in our patients, and the abundant health we hope to foster, by accounting for the whole person, and by empowering each patient with the tools to continue confidently on the healing path.
The patient-practitioner encounter icon explains itself. The quality of this encounter, and creating a vehicle for connecting patients with providers who strive to maximize that quality, lie at the heart of the Consortium’s mission.
The hands signify care, healing intent and energy, and the power to accomplish the corrective tasks required. This icon further symbolizes our commitment to hands-on engagement with patients—whether literally, as a means of conducting therapy, or metaphorically, as a pledge to stay directly and actively involved throughout the course of treatment. Nothing by rote, nothing by formula, nothing at a remove.
The tree is meant to represent the Tree of Life, a classic symbol of the potential for growth, vitality, restoration, and renewal—all of which we work with our patients to realize. Cultures throughout the world have employed this symbol for thousands of years, each ascribing distinctive meanings to it. At least one tradition construes its Tree of Life partly as a map or diagram of the subtle energies and inner workings of the human being.
The heart, of course, signifies compassion, concern, and care—the qualities which we all hope infuse our practices. In ordinary speech, doing something with heart also connotes acting with energy, spirit, enthusiasm, openness, and single-minded purpose. As such, the heart seems a fitting link to reflections on the ethics of medical practice.
The meditator symbolizes awareness and self-cultivation. To continually improve as practitioners, we recognize the need not only to avoid complacency, build on existing knowledge through coursework and professional communication, and hone our therapeutic skills, but also to develop ourselves as human beings. The icon reflects our consciousness of this lifelong journey and our intent to admit practitioners to Consortium membership who share that value.
The book seems the obvious choice for opening the Monthly Blog. But beyond its clear association with the printed word (the electronic version of which will appear in the blog’s monthly entries), the book stands for dedication to study and research designed to advance our knowledge base, keep us abreast of new developments in our fields, refine our therapeutic thinking, and broaden our perspectives.
Finally, the hourglass signifies the time we devote to each patient encounter so that we do it right, every time, without shortcutting the process—and it signifies by extension that we will take the time to respond properly to all inquiries and give due consideration to all completed applications for membership in the Consortium.